Mike Silcher Portfolio

Mike Silcher

Senior Graphic Designer | Brand & Campaign Design | Visual Direction

Summary

Santa Cruz–based Senior Graphic Designer with 20+ years of experience creating brand identities, campaigns, photography, and retail experiences for technology, action sports, and consumer brands.


Experienced in bringing projects from concept through final execution across advertising, packaging, print, digital, retail, and environmental design. Experience includes WPP Production, O’Neill Wetsuits, BayPhoto Lab, and independent consulting for both emerging and established brands.


Known for thoughtful design, creative leadership, and hands-on execution.

Professional Experience

Graphic Production Artist (Contract)

WPP Production — STUDIO A | Confidential Global Technology Client | Sunnyvale, CA

Aug 2026 – Present

Apr 2025 – Mar 2026

  • Supporting global product launches across retail, digital, and on-device experiences for the second term. Produced launch-ready creative, localization assets, and production deliverables distributed across 175 international markets and 50+ language regions.

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Senior Graphic Designer | Brand Development & Campaign Design

Bay Photo Lab | Scotts Valley, CA

Oct 2019 – Mar 2023

Led product marketing, advertising, trade show design, photography presentation, and creative development for one of the leading professional photo labs serving photographers and artists worldwide.


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Senior Graphic Designer | Campaign Development & Art Direction

O’Neill Wetsuits, LLC. | Santa Cruz, CA

Aug 2014 – Oct 2019

Developed product campaigns, retail marketing, packaging, advertising, catalogs, event branding, and photography for Surf, Wake, Stand Up Paddle, and UV Protection categories throughout North America and Europe.


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Independent Design & Contract Work

Independent Designer | Contract Creative

Selected Clients: Intuit, Motorola, Nordic Naturals, Santa Cruz Bicycles, West Marine, Looker, 
Stanford Research Park, Lens Fire Films, West Peak Spirits, Screwball Industries

2000 – Present

Provided freelance and contract creative support for technology, outdoor, consumer, and lifestyle brands, developing brand identities, campaigns, product launch creative, packaging, photography, and retail communications for clients.


Software

• Photoshop

• Lightroom

• Illustrator

• InDesign

Education

Certificate in Desktop Publishing & Multimedia

Cabrillo College | Aptos, California

1996 – 1999









  • 831-428-3192
  1. msdesigns21@yahoo.com