Mike Silcher
Senior Graphic Designer | Brand & Campaign Design | Art Direction | Creative Leadership
Mike Silcher
Senior Graphic Designer | Brand & Campaign Design | Art Direction | Creative Leadership
Led product storytelling, creative development, and brand execution for one of the leading professional photo labs in the U.S.
– Designed flagship trade show experiences for WPPI and Imaging USA, translating product stories into high-impact experiences.
– Built integrated product marketing across catalogs, campaigns, trade shows, online assets, and print collateral.
– Directed product presentation, photography refinement, and post-production across print categories.
- Designed immersive environments showcasing metal prints, albums, wall displays, and specialty products.
– Developed environmental graphics and marketing systems supporting launches and sales initiatives.
Led creative development and campaign execution across Surf, Wakeboarding, Stand Up Paddleboard, and UV Sun Protection categories, spanning Men’s, Women’s, and Youth product lines across seasonal launches.
– Built seasonal product narratives across catalogs, print and digital, athlete-driven work, and retail experiences.
– Directed product, lifestyle, and athlete photography from concept through final post-production.
– Led go-to-market creative across wetsuits, wake, sun protection, and performance categories, including accessories.
– Designed integrated campaign assets across packaging, retail graphics, event branding, print advertising, and digital marketing.
– Partnered with marketing, sales, athletes, and product teams across U.S. and European markets to shape product storytelling.
– Elevated imagery through retouching, color refinement, and high-impact visual presentation aligned with current trends.
– Designed mobile UI visuals from engineering wireframes and product requirements.
– Translated technical functionality into clean, user-focused interfaces.
– Collaborated with product and engineering teams to support mobile design systems.
Delivered creative, production, photography, and brand support across agency, in-house, and contract work.
– Supported product launches, campaigns, packaging, print, web, and marketing initiatives.
– Directed product styling, photography, and post-production across consumer and lifestyle brands.
– Built trusted client relationships through speed, precision, and consistent execution.
– Partnered with fast-paced creative teams requiring both conceptual thinking and production expertise.
Education