For this marketing campaign, I built' prison bars' out of PVC pipe and directed team riders to scream at the top of their lungs for realistic expressions during in-house photo sessions. The resulting visuals of the need to escape brought the "Feels Like Freedom— TechnoButter 3 Series" concept to life. This campaign ran this impactful imagery in Global Surf Publications, In-Store Point-of-Purchase, Website, and Online Advertising.