Developed as part of a broader visual direction for Bay Photo Lab, extending product communication across print, digital, and event-driven campaign environments.

Designed print and digital advertising targeting wedding, portrait, and nature photographers across industry publications and online platforms.

Built campaign visuals focused on product clarity, material accuracy, and strong editorial presentation.

Art-directed product photography to showcase finishes, surfaces, and real-world applications across advertising, trade show environments, and digital campaigns.

Created supporting promotional materials, including order inserts, social content, product information pieces, marketing collateral, and sales support materials, strengthening product understanding and maintaining a consistent brand presence across channels.