As the Senior Graphic Designer, I revamped BayPhoto Lab's visual identity to attract wedding, portrait, and nature photographers. I created modern and innovative designs for print and online advertising, promotional materials, the website, and trade show exhibits, effectively conveying the brand's message. By collaborating with an in-house photographer, I provided art direction for product shoots to highlight each product's key features and intended displays. This approach resulted in a comprehensive library of product imagery that showcased the company's range and dedication to excellence.