Where brand becomes tangible.
Packaging, hangtags, and labels that translate identity into physical form — with attention to clarity, recognition, material, typography, hierarchy, and print execution across retail, production, and product environments.
From small details to full packaging programs, each piece is designed to communicate quickly, function clearly, and make the brand impossible to ignore at the point of contact.
The detail is the design. Every surface counts.
Drunken Preacher | Hot Sauce
Packaging & Brand Identity Design
Designed packaging and brand identity for Drunken Preacher "The Hell With Hot Sauce!", a Santa Cruz-based hot sauce brand. The brief was to stand out on competitive retail shelves with bold visual direction — contrast, humor, and immediate recognition.
Used typography, color, and composition to create an expressive identity that reinforces brand personality while maintaining shelf visibility and functional clarity at the point of sale.
Packaging designed. Labels work. Brand identity set.
BayPhoto | MetalPrints Surface Sample Pack
Material Communication & Label Design
Developed labeling and material communication design for BayPhoto Lab's MetalPrints™ Surface Sample Packs. The system needed to provide clear identification across surface types and finishes, independent of imagery, and work consistently across production teams and client workflows.
Designed a modular labeling approach optimized for speed, readability, and repeat use — supporting internal workflow efficiency while improving how clients compare and select surface finishes in real production environments.
Clean design. Simple labels. Serves its purpose.
O’Neill Wetsuits | Accessory Hangtags & Packaging
Heritage-Driven Retail Packaging Design
Designed retail hangtags and packaging for O'Neill's accessory range — neoprene hoods, gloves, boots, and related products. Extended brand identity into physical packaging while integrating founder Jack O'Neill to reinforce heritage and continuity.
Developed a high-contrast red-based visual language with tonal portrait integration to establish immediate recognition in competitive retail. All boxes were custom-designed with multi-use functionality, allowing a single structure to serve across product categories, while two-color printing on both box and labels kept production costs down.
Brand icon heritage reinforced. Retail standout.
