Mike Silcher

PACKAGING,

HANG TAGS,

& LABEL DESIGN

Product packaging, hang tags, and label design play crucial roles in the marketplace, impacting consumer choices and brand recognition. As the market continues to evolve, the demands for adequate packaging and labeling have increased. Well-designed packaging captures customer attention and guides them in their purchasing decisions, reinforcing brand identity in the process.


As a designer and a consumer, I recognize the significant role of creating practical and visually appealing packaging, hang tags, and labels, which are essential across various projects and settings. Designers utilize their creativity to develop packaging that accurately reflects the product while meeting visual and functional requirements. The objective is to design packaging with a unique and engaging aesthetic, ultimately enhancing the consumer experience.

O’Neill Wetsuits: Redesign of Accessory Packaging

I had the opportunity to redesign the retail packaging for O’Neill Wetsuit Accessories, encompassing Neoprene Hoods, Gloves, and Boots. The new design proudly showcases the distinguished face of Jack O’Neill, the visionary founder of O’Neill Wetsuits, a brand world-renowned since 1952. The cohesive and eye-catching branding strengthens the connection with their products and reinforces O’Neill’s standing in the industry.


The bold red combined with a tonal image of Jack O’Neill’s face transcends mere color choice—it embodies warmth, passion, courage, strength, and, most importantly, stopping power. This striking visual identity ensures the brand captures attention on retail shelves, setting it apart from competitors. The O’Neill logo is prominently featured, underscoring the brand’s rich legacy and established credibility.


To address the diverse needs of their product line, I designed versatile packaging capable of housing a variety of accessories. These included three innovative two-color box styles for multi-use applications, alongside one-to-two-color product sticker labels customized for each accessory. The distinctive design elements of O’Neill’s packaging—infused with a timeless appeal—play a crucial role in its ongoing popularity and worldwide recognition, making each product not just an item but a statement and easy for the consumer to locate.

Accessory Packaging

UV Sun Protection

BayPhoto Lab: MetalPrints™ Surface Sample Pack Labels

marily focused on creating user-friendly, non-branded removable vinyl labels for BayPhoto Lab’s MetalPrints™ Surfaces Sample Pack. The goal was to educate and identify regardless of the image included. These labels were designed for easy application, allowing the print production team to attach them to each sample pack efficiently. This strategy enhances the identification of preferred surfaces and ensures clear communication about the product’s appearance. Tailored for MetalPrint™ Sample Packs, these labels enable photographers to showcase various finishing options to their clients, promoting informed decision-making.

Drunken Preacher— "The Hell With Hot Sauce!"

This project aimed to create a dynamic and imaginative packaging design and brand identity for Drunken Preacher’s homemade hot sauce. Based in Santa Cruz, California, the brand’s playful name inspired a design approach that embraced creativity and fun. The goal was to design eye-catching labels that would capture attention and help their hot sauces stand out on store shelves, distinguishing them from competitors in the market.