This marketing campaign effectively showcases a product's technical aspects by combining them with action and lifestyle imagery. Dry ice was used to simulate steaming body heat to convey the warmth of the new material, and multiple images of the product were composited to create a visually striking effect. This campaign ran this impactful imagery in Global Surf Publications, Wakeboard, Stand-Up Paddling Publications, In-store Point-of-Purchase, Website, and Online Advertising. The consistency in brand and design was evident when multiple product lines were seen together in the retail environment.