Role:

Led Concept

Art Direction

Image Selection

Production Design

Retouching / Post Production

Brand Identity:

- Slasher

- Don’t Get Burned

Direct Correspondence:

VP Marketing

Product Team

Sales Team

Photographers

Professional Athletes

Developed global product marketing campaigns focused on communicating the performance benefits of TechnoButter 2 wetsuit technology, NytroLite Foam Technology flotation vests, and “Don’t Get Burned” UV Sun Protection apparel.

Translated material innovation and technical product features into dynamic visual assets that highlighted flexibility, warmth, buoyancy, lightweight construction, durability, and UV protection.

Combined product and action imagery with controlled studio production techniques to showcase material behavior and performance characteristics in real-world conditions.

Directed in-house production using practical effects, including dry ice to simulate body heat, and composited product imagery to visually communicate technical innovation and product functionality.

Executed across global surf, wakeboarding, and stand-up paddle publications, retail environments, web, and digital advertising.