Developed a global marketing campaign for O’Neill focused on technical product storytelling, highlighting material innovations including TechnoButter 2 wetsuit technology for the Psycho Series, NytroLite Foam Technology flotation vests for the Slasher wakeboarding vest, and “Don’t Get Burned” UV Sun Protection Lycra apparel.
Combined lifestyle and action imagery with controlled studio production techniques to emphasize performance, warmth, and material behavior in real-world conditions.
Directed in-house production using practical effects, including dry ice to simulate body heat, and composited product imagery to communicate material performance visually.
Executed across global Surf, Wakeboarding, Stand Up Paddle publications, in-store marketing materials, web, and digital advertising, maintaining a consistent product-focused presence across channels.
