Mike Silcher

LOGO DESIGN &

BRAND IDENTITY

As a logo and brand designer, I explore the world of brand identity, where creativity and innovation meet the marketplace. Creating a unique brand isn’t just a job—it's a detailed process for standing out in a crowded space.


I focus on what makes each business or product unique, transforming their story into eye-catching designs that connect with people. I take the time to understand brand characteristics and choose color palettes and design elements that resonate with the target audience. Every choice I make is intentional, highlighting the brand's core values and mission.


I leverage essential design principles like contrast, balance, and rhythm while infusing a creative twist. I ensure the final design embodies the organization's essence and message by experimenting with various styles—from timeless classics to modern trends—and adding flair. Understanding color theory is vital; it plays a significant role in shaping the brand’s identity and evoking the desired emotions.


My approach combines creative thinking with strong design techniques, resulting in logos that are not only visually striking but also meaningful. A well-crafted logo transcends aesthetics; it influences audience perception and leaves a lasting impression.


My work spans various design elements, including corporate branding, start-ups, mom-and-pop businesses, product design, apparel graphics, marketing materials, and strategic icon development. A key aspect of my methodology is an unwavering dedication to grasping the unique objectives of each project. This focus on strategic alignment ensures my designs reflect the brand's identity, contributing significantly to its market growth and competitiveness. By guaranteeing that every design is tailored to support the brand's goals, I strive to foster its success and sustainability in a challenging environment.

Screwball Industries Surfboards

I developed a brand identity for Screwball Industries, a local surfboard shaper in Santa Cruz, California. This shaper is known for crafting high-quality boards for water enthusiasts. My goal was to create an iconic identity that represents the diverse individuals who ride these handmade boards in various conditions, including big and small wave surfing, boat boarding, river surfing, and kiteboarding.


The project included board laminations that would be fiberglassed onto the boards, ensuring their visibility in different environmental settings. Additionally, I designed promotional hats, t-shirts, and stickers for customers to enhance brand recognition.

O’Neill Promotional Merchandise: T-shirts, Hats, and Wetsuit-Changing Mats

I designed promotional merchandise to support seasonal marketing campaigns and promote the brand while creating an engaging experience that connects with the surfing community of all ages. I created stylish t-shirts and trucker hats featuring eye-catching designs that incorporate innovative technology centered around cutting-edge advancements.


From T-shirts and Hats to Wetsuit-Changing Mats, these items were highly sought after and created a buzz. As sales representatives and shop dealers distribute these products, they generate excitement and encourage conversations about the brand.

O’Neill “Freak Show” Surfing Contest: Promotional Merchandise

I created a "Freak Show" Circus Halloween-themed brand identity for these surfing competitions. I also designed various promotional materials, including posters, t-shirts, marketing collateral, web graphics, event media graphics, sponsor tents for the competitors, and the judges' station.

O’Neill “Bragger’s Cup” Surfing Contest: Promotional Merchandise

I developed a coat of arms brand identity for the Long Beach, Ontario, surfing competition. I also designed various promotional materials, including posters, t-shirts, marketing collateral, web graphics, event media graphics, sponsor tents for the competitors, and the judges' station.

O’Neill “Cold Water Classic” Surf Contest: Promotional Merchandise

I developed the branding for a prestigious surfing competition in Santa Cruz, California, using the iconic California Grizzly Bear and the legend Jack O’Neill to create a strong visual identity. Additionally, I designed various promotional materials, including posters, t-shirts, marketing collateral, web graphics, event media graphics, sponsor tents for competitors, and the judges' station for O’Neill’s historic annual surfing event.