BayPhoto Lab: Trade Show Visual Identity Redesign
At BayPhoto Lab, I developed branding and marketing signage for trade shows, catering to large and small events geared toward Wedding, Portrait, and Nature Photographers. My responsibilities included designing a cohesive visual identity for the brand and designing impactful elements such as banners, wall graphics, digital displays, and various print and web marketing materials. The objective was to effectively communicate our brand message, emphasizing our quality services and the most extensive collection of photo products available. This strategy enhanced the overall trade show experience by strategically placing these elements within our booth and throughout the event to maximize visibility and showcase our premier products and software offerings.
Pre-redesign: 2012 Trade Show Booth Design and Signage
2014 Trade Show Booth Design and Signage
The BayPhoto Lab "History Wall" Exhibit
I was assigned to design an exhibit titled the "History Wall" for BayPhoto Lab. The exhibit highlighted the company’s growth over 45 years through archived photos, accomplishments, signature products, and other significant developments. It was showcased at two major photography trade shows, Imaging USA and WPPI. The structure stood 8 feet tall and extended 40 feet long, displayed at the booth for all to view and appreciate. The project presented several challenges, including mounting, printing, crate size, and weight limitations. These elements required careful consideration to ensure successful shipping and installation. Nevertheless, despite these hurdles, the project ultimately experienced great success.
2023 Trade Show Booth Design and Signage
Product Display and Info Graphics
Sponsored Photographer Gallery Wall
Accordion Wall Display