BayPhoto Lab | Trade Show Evolution
Booth Design, Branding & Environmental Graphics
Role:
Led Concept
Art Direction
Image Selection
Environmental Design / Installation
Production Design
Retouching / Post Production
Direct Correspondence:
VP Marketing
Product Team
Sales Team
Transformed the Bay Photo trade show booth from cluttered and outdated into a clean, gallery-style environment with a clear brand voice — designed and built from the ground up. The new booth functioned like one large gallery, letting attendees move freely through every product size and finish on offer — from MetalPrints to handcrafted albums, drawn from a catalog of 100+ frame moldings, 20+ paper surfaces, and sizing up to 48"×96". For an industry leader, the booth had to look like one.
Every display, image selection, and product presentation was chosen to let the product speak for itself. Designed and executed every visual touchpoint within the booth — environmental graphics, large-format displays, lightboxes, banner stands, promotional signage, product labels, display tables, giveaways — plus all supporting marketing materials, so the booth felt cohesive from main signage down to the smallest product insert.
Exhibited across WPPI, Imaging USA, ShutterFest, ClickCon, and other events drawing upwards of 10,000 photographers each — where visibility and product education had to connect instantly.
Freestanding and Hanging Promotional Displays
BayPhoto Lab 45-Year History Wall
Environmental Design & Large-Format Installation
Designed and built an 8 ft × 40 ft brand history installation telling the full story of Bay Photo — from Larry’s founding vision through 45 years of product launches, milestones, and the people who built it.
Filmstrips were layered and raised off the background, each panel showcasing archive images — employees, products, locations, and moments from the company’s history, some never seen publicly before. Color blocks pulled directly from the Bay Photo brand anchored each panel and tied the wall together.
Every production decision was part of the design — panel count, shipping, weight, mounting, installation. Filmstrips and panels attach via Velcro for clean, fast setup. Exhibited exclusively at WPPI and Imaging USA, placed along a main walkway every attendee passed. Owned completely — concept, design, print production, installation.
It stopped people. That was the point.
